Digital printing has come a long way in the last few years. This relatively new technology allows images to be sent directly to the printer in formats such as PDF, rather than the older method of creating and using plates. Whether the final product be flooring, wallpapers, textiles or board product, digital printing allows greater flexibility in production runs, turnaround times, finish and cost.
One big advantage has been the array of products this technology has created, whether it be a product that appears to have texture and depth in appearance but is indeed flat, or the same expertise is used to generate actual and physical depth in a product, and the results speak for themselves.
Waves in products are definitely one result from this knowledge and while some products have for years seen excellent examples of waves, such as glass and timber, new examples were clearly seen at Interzum, and not just from the effects of digital printing but also created using natural materials.
Given the minimalistic look of years past, many exhibitors were telling TKBB that this is definitely an increasing trend and will be used extensively by those attending the show with the sole purpose of creating the displays for Eurocucina next April. Personally I’m a bit skeptical, but I do feel that there will be those who integrate the concept.
Will it? Have you used waves in your designs? Let us know your thoughts, or better still send us examples of how you have incorporated waves.
