We have spoken before about the level of presentation that the supply chain goes to at major European shows and the effort they all seem to put in, with a view of creating the “wow” factor. The GRASS presentation at Interzum 2013 has won this year’s ADAM Award from FAMAB, the German professional association for direct communication, in the category “XL – exhibition stand up to 1,500 m2.
In recent years, the company’s design language had been shaped by geometric, orthogonal structures. Consequently, the entirely new exhibition stand concept presented at interzum came as something of a surprise for the public. The “curved” stand design set the stage for the movement systems and clearly stood out from the crowd. Monolithic and mysterious from the outside, the structure offered visitors an unexpectedly large volume on the inside. Two elliptical walls created the effect of an arena with a dynamic, continuous space. A horizontal LED strip around the periphery further enhanced the impression of movement and acted as an eye-catching visualisation of the GRASS brand from every perspective.
The centre of the arena was occupied by a white structure made of textiles, the “infinity room”, where visitors could immerse themselves in the world of the product highlight Vionaro from GRASS. The materials used and design details which express the quality and innovation aspirations of the GRASS brand were also stated by the jury as factors favouring the award.
For more information visit www.grass.eu
