Blum welcomed the start of the 2014 AWISA Exhibition last night in front of 400 industry professionals. The Austrian fittings manufacturer introduced a number of innovations which hinted at the future of the furniture industry.
A formal presentation by Blum Austria and Blum Australia management shared with guests some insights into the true essence of Blum and what lies beyond the company’s superior motion and top quality products.
The evening focused on introducing the audience to the next generation of Blum drawer systems – LEGRABOX. LEGRABOX features a new runner system and slim profile with straight interior and exterior sides. Improved carrying capacities of up to 70 kilograms are another feature together with a choice of matt or metallic surfaces and an elegant design. LEGRABOX will be available in Australia in June 2015.
Appearing alongside LEGRABOX were a number of Blum innovations including TANDEMBOX intivo and the wall cabinet solution AVENTOS HF.
“Our opening night continues to provide Blum with an intimate opportunity to connect with our partners and customers. This year we created a strong link between our presentation and the performance to provide our exclusive guests with a new sense of inspiration and excitement around what lies ahead for Blum and in turn for their businesses. The launch of our LEGRABOX drawer system next June represents new opportunity for Blum and our customers”, states Blum Director, Sales and Marketing David Noakes.
For more information visit www.blum.com
