The iF gold award 2015 has been awarded to Gaggenau for their 2014 exhibition stand at Eurocucina. ‘The esteem of craftsmanship’ was the final instalment of ‘The tradition of manufacture’ trilogy.
It began with the factory concept ‘A glimpse behind the scenes’, which also won a gold in 2011. This was followed by ‘From raw material to masterpiece’ in 2012. ‘The esteem of craftsmanship’ harked back to the origins of culinary culture presenting visitors with an extraordinary recreation of a traditional rectangular farmhouse. The trilogy was designed in collaboration with the renowned Munich architect’s office eins:33 under the supervision of Managing Director and Partner Hendrik Müller.
Designed as a traditional farmhouse structure arranged around a square-shaped courtyard, this exhibition stand is in perfect harmony with the values of the company that commissioned the design: it is all about skilled craftsmanship, high quality manufacture and exclusivity.
The innovative and technically advanced appliances are showcased as tools in the production process: high-tech meets unspoiled nature. Using skilfully implemented contrasts, the design perfectly communicates the Gaggenau brand,” commented the international expert jury that selected the design from 5,000 submissions from 53 countries in the ‘Interior Architecture / Exhibition / Trade Fairs’ category.
Showcasing the elemental nature of bread and wine, the humble surroundings of the recreated farmhouse contrasted with the finest Gaggenau appliances, including the ovens 400 and 200 series. The Eurocucina stand featured the baking of fresh bread, while the Vario cooling 400 series stored the wine in cellar-like conditions. Meanwhile, international experts and brand ambassadors explored the origins of culinary culture.
For more on the iF Awards visit www.ifdesign.de
