Italian design, award winning style and enduring performance are the trademark features of Smeg’s new collection of small appliances – the latest extension to the brand’s iconic FAB retro refrigerators, launched last night at the Cell Block Theatre in Sydney before a large crowd of designers, buyers and retailers in the most amazing of settings for a product launch.
Designed in collaboration with Italy’s Matteo Bazzicalupo and Raffaella Mangiarotti of Deep Design Studio, the collection delivers on each of the small electrical appliances deemed essential in any kitchen – toaster, kettle, blender and signature kitchen mixer.
Each appliance is true to its genetic heritage by paying homage to the Golden Age of the 50s while showcasing Smeg’s signature elegance and sophistication. Indeed, the strikingly beautiful aesthetics of the stand mixer and toaster have already received the GOOD DESIGN Award from the Chicago Athenaeum Museum of Architecture and Design plus the prestigious international iF Design Award for 2015.
There are up to seven colours – silver, black, red, panna and pastel blue across the range – plus pastel green and pink for the kettles and two slice toaster. And while style is always a standout feature of any Smeg appliance, it goes hand in hand with the brand’s commitment to the very latest technology and highest performance.
The kitchen mixer, for example, sets new benchmarks in terms of power and versatility. Attributes include 800W high torque motor, 10 speed variable power and the all important soft start (no more splatters when starting at a high speed) and a planetary mixing action to ensure all areas of the bowl are reached. There is also a low-speed front attachment hub for optional attachments such as pasta roller and cutters.
A blender, with a capacity of 1.7 litres, an 800W motor and four speeds will be added to the range later this year (2015). The Smeg kettle is feature rich with quiet-boil technology, soft-opening lid, cord-free swivel base and auto shut-off when the body is lifted from the base. It also has automatic switch off at boiling point. A variable temperature model will be added to the range later this year (2015). Toasters include both a two slice and four slice model with extra wide slots, reheat, defrost, cancel and bagel settings plus self-centring racks, six browning levels and removable stainless steel crumb tray.
Each of the small appliances features an enamel-coated stainless steel body and has been manufactured to the highest standards. Smeg provides a 12-month replacement warranty on all kettles and toasters, a three month replacement warranty and five year full manufacturer’s warranty on all kitchen mixers. The complete range of Smeg small appliances is available from electrical and appliance retailers nationally from May 2015.
Prices are:
Kitchen mixer (SMF01) $799
Kettle (KLF01) $199
Toaster, two slice (TSF01), silver (chrome) $199
Toaster, two slice (TSF01), coloured $179
Toaster, four slice (TSF02), silver (chrome) $219
Toaster, four slice (TSF02), coloured $199
Our thanks have to go to Andrew Cronin, Jim Kalotheous, Tamara Buchanan and the entire team at Smeg for their generosity with their gifts at the end of the evening – you really “mixed” things up!!
Go to www.smeg.com.au for more details on these amazing products.
