Interzum in Cologne closed on 8 May 2015 with what is regarded as excellent results. More than 57,500 industry visitors from 143 countries (an increase of 8.5 percent) made for an outstanding atmosphere at the exhibitor stands over the four days of the fair.
This is extremely rewarding in light of the Germany-wide train strike which was ongoing for the entire duration of the fair. At very short notice, Koelnmesse organised a shuttle service from Frankfurt and Düsseldorf airports as well as from the East Westphalia furniture region. “The increase in visitors did not just reflect the appeal of the innovations and solutions showcased by our exhibitors but also emphasises the importance of interzum for the industry. There is no other event in the world which generates as much important momentum for this industry, in terms of both innovations presented and actual business conducted, as interzum does,” said Katharina C. Hamma, Chief Operating Officer of Koelnmesse.”
With 41,000 visitors from abroad (an increase of 17 percent), Interzum 2015 was once again a very international event. For one, there was a significant increase in visitors from Europe, from Italy in particular, as well in the traditionally strong showings from the UK, Spain, the Netherlands as well as from Poland. In addition, there was also a considerable increase in fair guests from Asia, particularly from China. Visitor figures from the USA (up 25 percent), South America (up 21 percent) and India (up 34 percent) also displayed an impressive upswing.
The atmosphere at Interzum was one characterised, as usual, by business and networking. The exhibiting companies unanimously reported excellent contact with representatives from all sales channels – at a very high level. This was confirmed by the preliminary visitor survey: almost 64 percent of visitors questioned revealed that they were either sole or joint decision-makers when it comes to purchasing and procurement decisions within their respective companies. Based on the excellent atmosphere at interzum, post-fair business is generally expected to be good.
With 1,561 companies from 57 countries in attendance, not only were all the market-leading companies represented in Cologne, but also plenty of smaller, highly innovative companies. No trade fair but Interzum hosts so many market and trend leaders presenting their innovations in furniture production, interior fittings and materials used, making it THE industry meeting place for decision-makers.
And here’s a selection of quotes from those who exhibited:-
Claus Sagel, Managing Director, VAUTH-SAGEL
“Interzum 2015 was excellent! We saw a real rush on our stand with its four themed worlds. When it comes to trends, innovations as well as attracting important international decision-makers, we found that this year’s interzum set new standards.“
André Dorner, Managing Director, Blum Germany
“The number of visitors as well as the quality of the talks was outstanding. We were able to inspire our customers and partners from all over the world and we are looking at interzum 2017 with confidence.”
Dr. Andreas Hettich, Chairman of the Executive Board, Hettich
“interzum 2015 was a fantastic fair for Hettich! The volume and frequency of visitors coming to the stand, as well as their internationality, was very good and we had numerous interesting and promising talks. What worked particularly well, we found, was that in a lot of cases, clients and potential clients were represented by staff from a variety of business departments and the quality of those talks was extremely good. We are already looking forward to Interzum 2017!”
Claudia Küchen, Director of Design & Marketing, Schattdecor
“Interzum 2015 went really well for us and we can report a thoroughly positive outcome. We were very satisfied with the volume and frequency of visitors coming to our stand, which was impressive on the Wednesday and Thursday of the fair, in particular. All the important national and international clients were in attendance and at the same time we were able to generate promising new contacts. The feedback we got from customers regarding our stand and our products as well as on the Interzum party we threw was also excellent. Interzum 2015 was an all-round success.”
We know that Interzum will never attract the numbers of visitors that I Salone does – but in saying that the ability to see and touch the products that was on display enforced the widely held view – you need to do both at least once in your life!
For more information keep reading TKBB or checkout www.interzum.com
