Kartell by Laufen’s collection was first launched at ISH Frankfurt two years ago to worldwide acclaim. The collection was recognised by some of the sector’s most eminent opinion leaders including Wallpaper (Best Wash, Wallpaper Design Awards 2013) and Elle Decoration International (winner EDIDA 2014 prize in the Bathroom category).
The collection went on to be featured at many prominent international events including those in London, Brussels, Prague, Warsaw, New York, Miami, Paris and Pan Paolo, as well as some of the largest design fairs in the world, including Salone del Bagno 2014 and ISH Frankfurt 2015.
With a design and concept by Ludovica and Roberto Palomba (who also designed the Kartell by Laufen collection), the Milan store is in the heart of the Brera district, at Via Pontaccio 10. The brand is featured in more than 500 high-quality point-of-sale outlets in more than 40 countries worldwide but this new store is the brand’s first monobrand store.
At around 200 square metres in size, the store features four windows opening onto the street which play a fundamental role in presenting the collections with their emphasis on glamour and lifestyle. The space encompasses two levels with a fresh, clean ambiance offset by tactile combinations and a large, architectural space which the company designed so as to be quite different to the “usual” bathroom fitting showrooms.
The ground floor showcases five different settings, each corresponding to a different bathroom concept with the latest products: the 120 cm basin, the metallic basin units and the Boutique furnishings. A long oblique wall at the entrance presents a working composition of one of Kartell by Laufen’s bathroom proposals.
The same wall displays the entire range of basins and the taps, too, have a specifically-dedicated technical area.
The lower level offers another seven installations, each very different in terms of dimensions and mood: some with strong colours, like the orange and total black bathrooms, others highly compact to show the great potential that even smaller, guest bathrooms have. There is also a vast range of proposals for the hotels and contract sectors in general.
For more information visit www.kartellbylaufen.com
Images: .Franco Chimenti
