Antonio Lupi – renowned worldwide for its stunning bathroom products – has revamped its Milan showroom, originally opened in 2008. As the company’s flagship store, it has become a hub for architects, interior designers and professionals. While the display is renewed each year, during the recent Salone del Mobile, the showroom was completely restyled with new products and a new layout.
With 300 square meters located in hearth of Brera design district, the showroom is offering an complete overview of collections and new products.
Very bright, with 8 large windows on the street level, this location is designed to emphasize the “will of convergence”, to leave the visitors free to interact with the entire room. The company says this is intended to blur the exhibition function and allow visitors to become directed towards a “scenographic-aggregative space” in which the micro environments challenge the traditional concept of a showroom and, rather, appear as suggestions or proposals that create a space which is focused on the exchange of ideas and knowledge.
The space is simply stunning, so I’ll keep this short and leave you with a visual tour. If you are in Milan next year for iSalone, I highly recommend a visit. The address is: Via Porta Tenaglia, 20121 Milano. T.+39 02 63 47 06 19
For more information visit www.antoniolupi.it
