A new survey commissioned by Hansgrohe has revealed a host of interesting global showering habits. The survey was conducted by a market research company among 1911 men and women aged 18-55 years with different socio-economic backgrounds and from different regions in China, France, Germany, Great Britain, Italy, South Africa, Spain, The Netherlands, United States of America, in December 2015.
Showering in Pairs
With Valentine’s Day fast approaching, research has revealed that 47% of people across the globe are doubling their fun when it comes to showering by taking one with their partner.
The country breakdown revealed only 32% of Brits shower together whereas almost twice as many South Africans admitted to regularly doing so (52%). On the other hand, British singletons (25%) outrun the global average of just 19% who shower with a new partner to woo while they wash. Top of the list are French and Italian singles with 28% each. Dutch (64%) and South African lovers (62%) most indulge the pleasure of showering with in pairs.
The breakdown by age revealed more than half 18-35 year olds regularly shower with someone else (54%), whereas just over a third of 45-55 year olds (35%) admitted to doing the same. Europe, Asia and Africa scored highest within the 25-35 year age bracket (58%), while US Americans are most likely to share their showers when they’re aged 18-25 years.
Yearning for Bigger Showers
The respondents also said size matters – when it comes to picking the right shower. More than seven in ten (71%) yearn for something bigger, driven by US Americans (82%), Chinese (80%) and Africans (79%) rather than Europeans (66%). However, 76% of respondents said they want more space in the shower for bottles rather than company!
Different Shower Habits Among Men and Women
The survey also explored how showering habits differ according to gender and relationship status. Couples living together prefer to use the bathroom as a retreat for calmness where they can relax alone (41%), a reason given much less often by lovers who don’t share a dwelling (32%). The results also showed that women (75%) are more likely to seek solitude in the shower compared to men (69%), with 52% of them saying they took refuge there for peace and quiet and 48% because they value their privacy in the bathroom.
On shower preferences, a significant group of men admitted to actually preferring a cold shower (8%), compared to only 4% of women. Chinese women (13%) are the only women worldwide to prefer cold showers more than their male counterparts (7%). However, two thirds of respondents (76%) seemed to be lukewarm about hot showers, saying they have them due to force of habit (59%) or because it helps them relax (41%).
Shared Bathrooms
The stereotype of prudish bathroom behaviour is also eliminated when looking at whether people share a bathroom as well as the shower. 23% of respondents say they’re not alone in the bathroom while showering, with only 4% attributing this to the typical rush hour bathroom congestion. The Dutch are by far most relaxed about another person’s presence in the bathroom when they take a shower: 35% indicate that they don’t mind sharing the room – compared to only 16% of Brits.
For more information visit hansgrohe.com.au
