Award-winning German bathroom specialist Hansgrohe has launched a brand new concept, The Water Studio, in the heart of London’s design district. The Water Studio specification centre will act as a hub of inspiration, resource and a collaborative space for those serious about creating show-stopping bathrooms.
Situated on the bustling Clerkenwell Road and spread over two floors totaling 262m2, The Water Studio is a true brand experience and brings water to life through the Hansgrohe SE values of innovation, sustainability, quality, design and expertise.
Unlike conventional ‘showrooms’, The Water Studio is all about interaction. In addition to four working water stations and more than 200 products, other features include podiums with ‘Quick Connectors‘ that allow easy exchange of products to showcase function and a ‘Behind the Wall’ area for installation tips. The first of its kind globally from Hansgrohe, the ‘Test Rig’ allows measurement and comparison of different products’ flow rates using sensors.
Visitors to The Water Studio can become acquainted with Hansgrohe’s unique interactive online tool, iSpecify, which is accessible through screens within the space. Designed to make specifying as simple and user-friendly as possible, iSpecify provides inspiration with a growing library of global reference projects and can highlight exact product details to generate a Hansgrohe or Axor specification.
For meetings, a large open design table faces out to the bustling Clerkenwell Road where customers: professional specifier, retailer or end consumer can discuss their project requirements over coffee.
Water is evident throughout the studio in more abstract, artistic expressions, such as the central ‘cascade’ feature. Here, working showerheads and mixers are set against the backdrop of a 4D-mapped ‘digital waterfall’ animated artwork, inspired by the power of water harnessed and engineered by Hansgrohe. Further artistic water-statements are the window display which features billowing fabric evocative of water flowing from an Axor Starck V mixer tap and the Axor WaterDream installation sculpture (by Front) hangs above the staircase.
Designed by international Experiential Design Agency, I-AM, The Water Studio’s strategic location will serve as a project base for professionals specifying bathrooms both in the UK and overseas.
Experience The Water Studio at 12-16 Clerkenwell Road, EC1M 5PQ or follow them on Twitter @thewaterstudio.
For more information visit thewaterstudio.co.uk or hansgrohe.com/design
