Snaidero celebrates its 70th anniversary
Snaidero, the quintessential Italian kitchen and icon of authentic Italian design worldwide, turns 70. It’s an anniversary to remember and celebrate, because a brand’s longevity is a tangible sign that a company and its products have been able to convey value over time.
Snaidero’s beginnings are rooted in Majano (Udine) in January 1946, when the founder, Rino Snaidero – an upstanding man from Friuli and a true pioneer of Italy’s reconstruction – chose to take up the challenge of his era in what would become the test of his life.
The brand was among the first to inaugurate the signature design era by establishing relations with leading figures of Italian design in the 1960s – including Mangiarotti, Gae Aulenti, Offredi and the prestigious Pininfarina and Iosa Ghini studios.
Over the years, the drawing boards of these renowned designers have yielded projects of refined beauty, worthy of being showcased – as in the case of the Spazio Vivo kitchen – at MoMA in New York, the international cradle of avant-garde. Snaidero has made a name for itself with its willingness to experiment both in terms of design and the search for new materials.
An example of this is Snaidero’s pioneering use of the curve in kitchen design and it was among the first companies to experiment with design techniques based on Universal Design, with the Skyline project, affording people the opportunity to move freely within their domestic spaces.
#Snaidero70 is a voyage through time based on a series of initiatives scheduled for 2016:
a commemorative exhibition to be held at the company, made possible thanks to long
and meticulous research through archives that unearthed images, words, drawings and
records of the brand’s history. In addition, the work reveals an astonishing slice of Italy’s
history. #70annidiSnaidero also promises to be a complex digital communication
project, with special contents, stories and interviews with people who’ve lived through
the various eras (http://www.snaidero.com/company/70-years-snaidero). To further
underline the brand’s modernity, the project will embrace a multi-channel approach
encompassing all the new social platforms, including Facebook and Instagram.
For more information visit snaidero.com
