Hansgrohe announced as AIDT 2017 tour sponsor

Hansgrohe has been announced as the first sponsor of the AIDT 2017 tour to Interzum and Ligna. The Hansgrohe Group is based in Schiltach in Germany’s Black Forest and focuses on two internationally renowned brands – Axor and Hansgrohe.

Hansgrohe sponsors 2017 tour
The gorgeous town of Schiltach with its notable “Hans Christian Anderson”-style architecture.

Established in 1901, the company has acquired a reputation as a leading innovator in technology, design and sustainability in the sanitation industry in its 115-year history. The mixers, showerheads and shower systems created by Hansgrohe SE are original products that make bathrooms more functional, more comfortable and more aesthetically pleasing.

Hansgrohe sponsors 2017 tour
Hansgrohe SE factories/image Heinz Ruess

In 2015, the company’s brands Axor and Hansgrohe generated more than EUR 964 million in sales and the company employs 4001 people globally, of which 2299 are based in Germany. In addition to Hansgrohe’s head office in Schiltach, it also boasts production facilities in Offenburg and Alpirsbach in Germany and, outside Germany, in France, the Netherlands, the USA and China. Internationally, Hansgrohe has 34 subsidiaries and 21 sales offices, and supplies its products to 143 countries worldwide.

The Brands – Axor

Hansgrohe sponsors 2017 tour.
The Aquademie (Hansgrohe’s head office and visitors centre) – interior.

Axor successfully realises “Designer Visions for Your Bathroom”. In cooperation with Axor, leading architects, interior and product designers develop their vision for the bathroom as a living space. The Axor Collections offer a great number of unique and sustainable solutions to create personalised bathrooms of the highest aesthetic and technological levels. To date, Axor design partners include Barber & Osgerby, Ronan and Erwan Bouroullec, Antonio Citterio, Front, Jean-Marie Massaud, Nendo, Phoenix Design, Philippe Starck, and Patricia Urquiola. They all contribute towards making life in and around the bathroom more meaningful and beautiful.

The Brands – Hansgrohe

The Aquadamie
The Aquadamie (Hansgrohe’s head office and visitors centre) – exterior.

Hansgrohe is ranked no 10 in the IF design awards ranking – the highest of all bathroom product manufacturers. Hansgrohe products are design by award winning Phoenix Design in Stuttgart. Within the international Hansgrohe Group, Hansgrohe is the premium brand for bathroom and kitchen fixtures, showers and shower systems as well as thermostat and plumbing technology. Winners of numerous awards throughout the world, the brand’s products stand for modern technologies, innovative design and a superlative level of functional quality. This explains the success of the brand as a market leader in the shower segment and as one of the leading manufacturers of fixtures. With inventions such as the shower bar, adjustable spray types, the QuickClean function, the AirPower or the EcoSmart technology as well as the convenient Select technology, Hansgrohe is regarded as one of the leading innovators in the international sanitation industry.

In 2017, in addition to its involvement in the AIDT Tour to Interzum and Germany, Hansgrohe has sponsored the World Cycling Tour which includes Tour DownUnder in January 2017. Apart from BORA, Hansgrohe will be the second notable brand to adorn the jerseys of the team from Raubling in Bavaria, Germany. The commitment and dedication of the renowned manufacturer of branded bathroom and kitchen products from the Black Forest underscores the German identity and international first-class qualification of the team led by Ralph Denk.

For more information about this exciting event visit http://pr.hansgrohe.com/data/INT_Hansgrohe_Sponsorship/index.php

For more information about Hansgrohe and its products visit hansgrohe.com