Preparations are in full swing for the next edition of the Salone del Mobile.Milano which
will be back from 17th to 22nd April 2018 with a packed programme of innovations,
appointments and surprises. All unmissable.
“Design is emotion. Milan is the heart it springs from. What connects these two things is
the Salone del Mobile, which creates new frameworks and hosts new creativity at each
edition, because the important thing is that this event is not simply the leading showcase
of both Italian and foreign furnishing and design, it also shines a light onto developments
within the industry. The Salone del Mobile’s great strength is that it is the best
demonstration of creativity and also the most important business attraction. This is how
we work together to strengthen Milan’s role as the global capital of shared culture,
design and innovation”, said Claudio Luti, President of the Salone del Mobile.
More than 2,000 exhibitors will be presenting outstanding products and solutions for
contemporary living with an informed eye to the future and which combine design,
technology, flexibility and sustainability. A vast array of exhibits that marry quality and
creativity, thanks to the hard work, commitment and investment in research of the top
companies within the sector.
The annual exhibition is flanked by the biennial EuroCucina and its collateral event FTK (Technology For the Kitchen) and the International Bathroom Exhibition bringing together an increasing number of companies from both sectors that recognise the great value of business and connections.
As always, the concepts at EuroCucina and FTK (Technology For the Kitchen) determine
the trends and spark inspiration: tomorrow’s kitchen will be an interconnected,
multipurpose and professional place, yet one where emotions always run high. What
distinguishes the furnishing and built-in appliances that mark out the kitchen as the
central hub of the home, the true original domestic hearth, are contemporary design,
technological innovation, next generation performance, energy efficiency and ease of use.
Shapes, colours and materials will help designate the kitchen as a place for conviviality
and socialising, working and interacting with the outside world at all times of the day.
Equally, the wide range of extremely high-end products at the International Bathroom
Exhibition caters to the increasingly pressing demand for high-performance products
geared to rest and relaxation. This edition will highlight, as never before, the companies’
innovative focus on sustainability. Cutting edge products for modern bathrooms reflect
today’s strong demand for efficiency and energy saving, with the accent on water
efficiency, indoor pollution prevention and personal health.
Needless to say, there has been no skimping on the ergonomics, colours and accessories that stimulate the emotions and underscore the feeling of wellness achieved in this particular space.
The 57th edition of the Salone del Mobile will also extend into the city, spreading its wings
into the heart of Milan with an important event, testament to the fact that there is more to
the fair than just business. Far from it. There is a burning desire not to neglect the
importance of emotions, of dreams, of everyday life, and of the beauty of the world
around us. A distinguished curator will take visitors along a sensory path in search of
wonder and surprise, an immersive experience that will awaken all five senses.
Because “Beauty will save the world”. Stay tuned.
For more information visit http://www.salonemilano.it/en/
If you would like to see this amazing exhibition and travel with like-minded colleagues, there is still a small number of rooms available on the AIDT “La Festa Italia” tour. Visit http://aidt.com.au/ for full itinerary and inclusions but don’t delay – spaces are almost sold out!
