It was an extremely positive result for the 57th edition of the Salone del Mobile.Milano, both in terms of attendance and in terms of the quality of trade relations. 434,509 attendees, in 6 days, from 188 different countries, made for a 17% increase compared to the 2016 edition, which last featured the biennial kitchen and bathroom exhibitions, and an increase of 26% compared with the 2017 edition.
This edition has shown, yet again, that the Salone del Mobile is not just an exhibition but that it is a demonstration of how business culture and team work within a sector, along with its creative and productive fabric, can be drivers of excellence.
Recognition of the importance of the Salone del Mobile and the furnishing sector was also attested to by the presence of senior government and institutional figures, demonstration of the fact that the Salone is one of the drivers of the Italian economy, thanks to the fruitful relationship between business, city and region that it fosters year after year. The enthusiasm and desire of all the participants involved to work towards maintaining the centrality of the event on the international stage of furnishing and design events was more
marked than ever at this 57th edition.
1,841 exhibitors, 27% of them from 33 other countries, showcased their products at the Salone Internazionale del Mobile, the International Furnishing Accessories Exhibition, EuroCucina and the International Bathroom Exhibition, plus the 650 designers under the age of 35 featured at SaloneSatellite – three of whom were presented with the SaloneSatellite Award.
The project Living Nature. La natura dell’abitare, produced in partnership with the Carlo Ratti Associati (CRA) international design and innovation studio, has been a huge success. Located opposite Palazzo Reale in Piazza del Duomo until 25th April, it has drawn in over 2,000 visitors a day on average. An ideal continuation of the Salone in the city, it is a laboratory combining design, engineering and botany, and the only one of its kind. Once the exhibition-installation has closed, the Salone del Mobile.Milano will be gifting the splendid greenery of all four seasons to the City of Milan: twenty-three species of tall tree – including a Himalayan Birch, a Japanese Flowering Crab Apple, a Common Alder and a Persian Ironwood – along with flourishing beds of typical plants and flowers.
The evening festivities included the presentation of the three Salone del Mobile.Milano Awards of equal merit for outstanding contributions to the world of furnishing and design at this edition. The winners – selected by a jury of professionals – were CC-Tapis, Magis and Sanwa. Maurizio Riva of Riva 1920 was awarded the Special Jury Prize, while the President’s Prize went to the Mayor of Milan, in recognition of his commitment to and collaboration over the event.
For more information visit salonemilano.it/en/
