As the Zucchetti brand nears its 100th birthday, it strengthens its history and institutional identity by renewing and sharpening its design direction and image and one way is with the new Zucchetti Group.
Inside the new Zucchetti Group, the Zucchetti and Kos brands will be distinct yet complementary—continuing to operate with decision, character and quality in the world of bathrooms and wellness, while increasing the diversity of languages and forming new collaborations with the design field.
Since Zucchetti’s iconic first collaboration with Studio Nizzoli, it has never stopped experimenting with the form and technology of the tap. 2020 marks the return to a polyphonic language, welcoming the gaze and touch of new designers. O
n one hand, architect David Lopez Quincoces uses a holistic approach to shape a line of taps designed to work in projects of many different typologies and natures: Helm, essential and iconic at once, reinterprets the cross handle tap through a fascinating decomposition and recomposition of cylindrical volumes, inaugurating Zucchetti’s first all-stainless-steel adventure.
On the other hand is the courageous gesture of Alberto and Francesco Meda. In a world of aggressive signs, they chose to draw Medameda, a ‘reassuring’, versatile object, whose strength is appreciated in the subtle, almost imperceptible evolution from one form to the other. This new tap is realised in single lever as well as in two-handle versions. The tap results from a collaboration between father and son, and symbolically refers to the DNA of a company that has grown over the years and across generations.
The Kos brand is broadening its design discourse, increasingly aware of and interested to foster contemporary revolutions in the themes of water and living. Alongside the iconic whirlpools and large acrylic and solid surface bathtubs, developed over many years with a single design studio, new Kos projects are for the first time being created with young international designers. This new collaborative phase will be inaugurated with the Italian studio Zaven and the U.S.-based Visibility, with two projects that bring absolute novelty to the Kos catalogue, revolutionising dimensions and shapes through two proposals that update, without betraying, the language of the brand.
The new Zucchetti Group never stops believing in the strength of signs and images, and has updated its own language with a multi-talented team: art direction by Matteo Fiorini, who worked on the new visual identity, with graphic and textual consultation by Studio Vedèt, images by photographer Delfino Sisto Legnani, and set design by Dimitra Luana Marlanti.
For more information, visit zucchettikos.it
