The new Euromobil Flagship store in Italy has opened in Corso Monforte with a concept focused on the environment that has always been considered the heart of every home – the kitchen.
The project was created by the renowned Matteo Thun & Antonio Rodriguez studio who share several successful partnerships with Gruppo Euromobil, and their vision of design was well-suited to this project.
The store has four large eye catching windows on the outside that shows an atmosphere of conviviality and warmth inside, perfectly representing the essence of Euromobil that revolves around these concepts. In addition to food, which has always brought people together to share culinary emotions, the atmosphere is the underlying theme that the company’s designers follow to offer timeless models.
The brand’s new “Milanese house” features a concept-design based on lightness, transparency and versatility where spaces are designed around kitchens in the best possible way and create unique settings. This is in line with some of the interior design concepts typical of the culture of Veneto, the brand’s motherland, such as Venetian “terrazzo” floors on the upper floor and the pastel technique on the floor below.
Visually devoid of separating elements, the store is designed on two floors, totalling 300 square metres. One floor is in a basement, where skilfully enhanced natural light plays an essential role, along with materials and neutral volumes, ensuring lightness and versatility. In addition, a delightful courtyard will be a value-added feature for events and initiatives in the summer season. The showroom has been designed not only as an exhibition space for products but also as a dynamic location, where cultural events, gatherings and show-cooking can take place.
Inside, visitors can discover a selection of the best kitchens – such as SEI, Telero 33 and Antis 33 – presented in various finishes and in different versions. There is also a space entirely dedicated to the “kitchen tech” kitchen project. The setting is enhanced by the skilful addition of furniture from the other Gruppo Euromobil brands, Désirée and Zalf, as well as design objects, floral elements and fabrics allowing visitors to experience a domestic context while imagining and dreaming of their ideal home.
For more information, visit gruppoeuromobil.com
