Today’s post comes from an interview with Carolina Costa from Circu Magical Furniture, a Portugese brand established in 2015 and part of national company Covet Group.
The brand was created by a design team eager to create a statement in the kid’s world and that not only produce luxury handmade pieces but unique, custom pieces as well.
Tell us about the inspiration behind the creation of such a unique brand
“Circu is more than the design of pieces. It’s almost like a sensorial and emotional experience that is focused in the kids market and it aims to boost kids imagination as well as develop their creativity. We are unique because we don’t just produce pieces of furniture. We create exclusive handmade pieces that can be customised, in the hands of the incredible craftsman with special attention to detail. We work for a market and a range of clients who are looking for an exclusive design that was made just for them”.
How does the process of creation work?
“We are a passionate and hard-working team. That’s the first and probably the most relevant aspect when it comes to creating our pieces. There’s a very knowledgeable team that, with the resource of traditional techniques, creates a brainstorming that ends up with one-of-a-kind pieces. The whole creation process is a true adventure. Everything is magical from the very first sketch to the feeling of the child when they look at the piece for the very first time. The design of all of Circu’s pieces is made in-house and the production is located in Porto, Portugal which is the headquarters of Covet Group”.
Tell us about the process of creating such unique pieces
“Our masters of craftsmanship work tirelessly on every piece that can take up to twelve weeks to be complete. Besides the exclusive design, the choice of the right material is also a very important step in the whole process. They have in every piece a carefully chosen material and techniques that add the details and extra touch of luxury. Besides, they use real elements and new technologies that allow the brand to make the pieces looking even more real. Circu makes the personalisation and creation of a real-life fantasy world possible that surpasses the imagination of kids”.
How has the brand coped during COVID?
“This was by far one of the most challenging years since the creation of the brand. We had to adapt our daily work and coordinate a big team from home. It has not easy at first and I think it was an adjusting period for all of us. Besides managing a whole team through numerous Zoom calls a day, the international design fair Salone del Mobile Milano (a big investment for the group) was also cancelled. We were very excited for the fair to showcase the new collection, to meet with our clients and to show the pieces live because sometimes the photos don’t do them justice”.
What can we expect of Circu in 2021 and beyond?
“Virtual tours, new projects, new collections, new partnerships, and an exclusive and personalised ID Service and some of the novelties the brand has set for 2021 and which we are very excited for. Each person has an important role and their job and effort is key to making these goals possible to achieve. As the brand says, ‘The sky is the limit’ and Circu is ready to add another chapter to its story”.
For more information visit circu.net/
