The digital Salone del Mobile.Milano project has launched with a B2B experience devised to support the strategies of the exhibiting companies and equipped with an editorial section geared to broadening the authority and leadership of the event.
An agile, collaborative, integrated and cross-cutting tool, capable of bringing together all the different strands of our sector: in short, a highly innovative tool.
This was how the Salone del Mobile.Milano digital platform was described during the presentation talk show, moderated by Victoria Cabello, featuring Claudio Feltrin, President of FederlegnoArredo, Maria Porro, President of Assarredo, and Marco Sabetta, General Manager of the Salone del Mobile.Milano, who talked about its genesis and its vision.
On one hand, the platform will feature original editorial content, of both a B2B and B2C nature, constantly updated several times a day and split under thematic headings, with a cross-cutting focus on design, furnishing, art, architecture, science and technology; interviews with protagonists from these particular sectors and markets and leading visionary and interesting figures on the national and international cultural scene; collaborations with magazines and well-respected names from all over the world, generating a raft of different opinions and points of view. It will enable users to draw inspiration, find out what’s going on and interact all year round with a community destined to grow exponentially.
On the other, there will be company-focused content, allowing them to present themselves freely and independently through their most representative narratives – as well as images and videos – and, of course, through their products, both brand new and iconic. The value of the platform for them lies in its interactive nature: they will be able to avail themselves of breakout rooms, virtual showrooms and digital contact channels that will guarantee immediate and fruitful exchange with their targets before, during and after the fair. Achieving the common goal: digital at the service of the physical and vice versa.
This is also true of the third category of content, relating to the event and the services bound up with the trade fair experience: ticketing and information for organising visits and planning appointments for the week, and applications that will facilitate the demand and supply process of the furnishing products on offer.
Claudio Feltrin, President of FederlegnoArredo, had this to say: “As of today, it’s the Salone all year round.” Thanks to the digital platform, the most famous design fair in the world will stay ‘open’ 365 days a year. This is the main objective of a formula that has made the marriage of physical and digital its strong point, an educative model that will enable the companies to grow their own businesses, maintaining direct and constant contact with the clients”.
Marco Sabetta, General Manager of the Salone del Mobile.Milano, added: “The new digital platform marks a major step change for the Salone del Mobile.Milano and provides a sophisticated digital experience, the cornerstone of which is precisely the mix of physical and online. It’s a business tool for the companies and a virtual harvester of beauty, value and quality. A virtual space for sharing interpretations of the design and innovation world, allowing for a glimpse of the future of the sector and nurturing it with visions and possibilities”.
For more information, visit salonemilano.it
