Maison&Objet Paris will take place from 19-23 January next year with a theme based around Refocus, regroup, indulge your senses, and reconnect with your inner self, with others and with the environment.
The theme is set to sweep across the entire trade fair, even rippling out to the talks and the trend zones.
The major social, economic and political upheaval we are all currently experiencing is inciting everyone to stand up for their convictions. It is also encouraging brands to be more transparent, inclusive and responsible when reaching out to consumers, who are themselves more invested than ever in the way in which they engage with brands. Now is a time for straight talking, taking action and being open minded, even if that means beating a drum in order to drive forward change. The design on show at Maison&Objet will look to challenge the modern day aesthetics of what is “Beautiful” and provide a springboard for what is “Good”.
Taking care is something that has become a veritable necessity at a time when we are all actively seeking meaning and tranquillity. The January edition of Maison&Objet Paris is set to breathe life into something that is now deemed an absolute must.
“When deciding on our themes, taking a close look at modern day society always serves as our starting point. Today, the second we step outside, we are hit with cultural, environmental and identity issues. Society is craving new models, and that is something that brands can deliver, providing solutions that target the environment, safeguard expertise, or encourage us all to care for others or focus on our own wellbeing. What we are interested in is the rising voices that are picking up that gauntlet. The under 25’s that make up Generation Z are impatiently waiting for something to be done. Today, a new set of ethics are dictating the type of consumer activity we are seeing.” analyses Vincent Grégoire, Creative Director at the NellyRodi design consultancy.
Above and beyond the increasingly responsible approach being adopted by the trade fair itself (recycling 50 of waste, using more and more LEDs, storing and reusing signage, donating unsold food to the Red Cross, sourcing water locally and turning down the heating), an ever increasing number of exhibitors at Maison&Objet Paris are themselves keen to defend these pivotal values with a view to shaping a desirable and inclusive future.
There is Noma, for example, the French design house that works solely with recycled materials. Or la Ciergerie des Prémontrés, which perpetuates the traditional expertise inherited from the Pères blancs monks at l’Abbaye des Prémontrés. Other good examples would be Care by me, the Danish brand that designs soft and warm clothing ranges and accessories, or Laines Paysannes whose rugs are crafted solely from locally sourced materials. These are all just a tiny handful of so many stands that bring joy to our hearts and meaning to our interiors.
For more information, visit maison-objet.com/en/paris
