At Light+Building 2024, iGuzzini curated an immersive multi-sensory experience to present its perspective on light.
With 65 years of experience in architectural lighting, the brand teamed up with Studio GEZA for the exhibit and Artec Studio for the lighting design and scenography at the Frankfurt fair. Together, they crafted an immersive space showcasing iGuzzini’s innovative approach to light, driven by connectivity, technology, optics research and environmental responsibility.
An imaginative yet detailed presentation allowed visitors to delve into the catalogue of products and explore the latest innovations for 2024.
“Light that moves” epitomises iGuzzini’s core philosophy that summarises the concept of connected, responsive, intrinsically sustainable and deeply human-centric lighting, which permeates each collection and resonates through the architectural and interior projects illuminated by iGuzzini.
This concept was expressed in a new brand identity, which showcased iGuzzini’s innovative approach to creating light that transforms spaces, moves people, enriches cultures and ignites imagination.
In this setting, the iGuzzini light was the fifth element, enriched and diffused through a series of installations that showcase their technical, graphic and architectural capabilities. A light experience punctuated by three islands set within an ephemeral architecture, which can be viewed from both inside and outside the stand.
The entrance to the stand was marked by a sinuous, eye-shaped structure composed of 154 Light Shed Linen units, representing a biophilic version of the Light Shed system that encapsulates the present and future of the brand. The eye that welcomed visitors not only represented iGuzzini’s perspective on light but also reflected the individual, subjective viewpoints that each visitor holds regarding the objects and spaces surrounding them.
The lights were designed to incorporate smart technological features within a space designed for a seamless integration of functions and a harmonious relationship with people and nature: from living to working areas, from intimate to communal spaces.
The stand’s exhibit highlighted the main strategic areas of application of the iGuzzini products: Culture, Working, Hospitality & Living, Contract, Urban and Infrastructures.
Inside the stand, three light installations seamlessly combined iGuzzini’s humanistic and technological research with educational spaces focused on individual products and on optics designed and manufactured in-house. The collaboration with lighting designer Maurici Gines, founder of Artec Studio, resulted in the creation of a wonderful set design aimed at demonstrating to architects, interior designers and lighting professionals the tangible advantages the brand provides through an immersive, multi-sensory experience.
The exhibition space also featured an area dedicated to Connectivity Beyond Light, inviting visitors to explore the iGuzzini range, which includes functions beyond illumination, such as sound absorption and the integration of sensors, video cameras and loudspeakers into the luminaires.
For more information visit iguzzini.com/
