Salone del Mobile.Milano closed last month having achieved a record turnout with a 20.2% increase on visitors from 2023 and a 28.6% increase of trade operators.
A total of 370,824 attendees walked through the gates of the show over the six days (an increase of 110,000 on 2022 when the last Eurocucina, FTK and Salone Bagno were held) with more than 53% of visitors coming from abroad. It was a similar result for exhibitors with an increase in participation as well as more than 65% coming from abroad.
Countries who supplied the top visitors were China, Germany, Spain, Brazil, France, USA, Poland, Russia, Switzerland, Turkey, India, UK, South Korea, Japan and Romania (in descending order). This year’s show also saw an larger media presence than the previous year with 5,552 accredited journalists attending, with almost 50% coming from abroad.
Italian and foreign student numbers were also on the rise with 14,683 attendees (up 35.9% on 2023) which was a fabulous result for the year in which SaloneSatellite (the exhibition for young designers) celebrated its 25th anniversary.
Maria Porro, President of the Salone del Mobile.Milano, said: “The 62nd edition of the Salone del Mobile.Milano exceeded all expectations: it was a record edition. We saw exceptional results, thanks to the confidence of an ecosystem that, yet again, recognised the international leadership of the event.
During the process of redesigning the format and the experiences, we kept both industrial and manufacturing and the visitors as our focus, in a bid to stimulate both sides with a stunning Cultural Programme capable of creating new connections between the powerful roots of the design culture and the definition of new future visions.
The success of this edition is also due to the success of the Kitchen and Bathroom Biennials, in which research and development are the synthesis not only of innovation processes but are also an expression of the ability of both sectors to intercept the habits and desires of daily living”.
Quick breakdown:
Total space: 174,457m² (single storey layout)
Total Exhibitors: 1950
EuroCucina & FTK (appliances): 105 exhibitors over 23,807m²
Salone Bagno (bathrooms): 185 exhibitors over 17,941.5m²
Salone Internazionale del Mobile: 1,060 exhibitors over 129,209m²
SaloneSatellite (young designers): 600 designers from 22 countries + 22 schools from 13 countries over 3,500m²
For more information visit salonemilano.it/en
