Earlier this year, during Milan Design Week, Grohe brought to life a captivating installation at the Palazzo Reale to invite visitors to an immersive water experience.
The Palazzo Reale was the perfect location for this installation; the building is a historic royal residence in the heart of the design capital of the world, Milan, that features stunning neoclassical architecture.
The carefully-curated “Aquatecture” spaces showcased the four tiers of Grohe Spa highlighting modular shower solutions, a new smooth Satin finish, the bespoke Allure Gravity collection plus 3D metal-printed products.
Based on the concept of “Aquatecture” – the fusion of water and architecture – the installation unveiled a series of spaces that sought to elevate the significance and importance of water in architecture, and the health and well-being benefits this infusion brings. Conceived by the in-house Lixil Global Design and Brand Identity team, the “Aquatecture” installation payed tribute to the history of the building, interwoven with the contemporary Grohe Spa “Salus per aquam” concept (Latin for “Health through Water”).
Inspired by the former courtyard garden and in synergy with Milan Design Week’s theme “Materia Natura”, it thoughtfully blended nature and architecture to create immersive spaces echo the former garden, creating sensual areas to reflect, revitalise, and energise.
Each “Aquatecture” space represented a different tier. Visitors embarked on their immersive journey at the fourth tier that shows industry-leading products to create the ultimate home spa hideaway. Shower solutions such as Grohe Rainshower Aqua and the F-Digital Deluxe modules combined timeless elegance with modern technology, using light, steam, sound and smell to delight the senses. In addition, the Grohe Atrio Outdoor Shower provided a refreshing and rejuvenating experience, enabling a stronger connection to nature and the tranquility this brings.
Transitioning to the third tier, the spotlight was on the Grohe Colours Collection with the new Satin finish. Offering a luxurious touch and expanded design choices for a personalised look, the new finish is available for Grohe Allure and Grohe Atrio, as well as matching showers and accessories in Satin Steel and Satin Graphite.
The highlight of the second tier was the new Grohe Allure Gravity. Blending a slim square silhouette with boundless avenues for customisation, the faucet line comes with exchangeable cover plates expertly crafted from glass, mirror or Caesarstone mineral surfaces.
Culminating the exhibition, the first tier was comprised of the conceptual Grohe Icon 3D collection: the 3D metal-printed products redefined what is possible, while taking sustainable product design with ultimate customisation options to a new level.
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