Renowned Italian design brand Salvatori strengthens its partnership with Piero Lissoni with the redesign of its flagship London store which was officially opened on 7th November, 2024.
Located in a elegant, listed building in the city’s West End, the showroom has undergone a stunning makeover. One of three showrooms owned by the Italian brand (the others are located in Milan and New York), the new layout reflects Salvatori’s signature Italian flair.
An effortless combination of technological innovation with high-quality craftsmanship, the showroom showcases the innovative textures, sculptural bathroom furnishings and contemporary furniture, predominantly made from natural stone and designed by some of the world’s most renowned names in design and architecture.
This space offers clients and designers privileged access to Salvatori’s designs and personalised services, allowing visitors to experience the extraordinary tactile nature of the brand’s products at first hand. Along with Milan and New York, the London showroom represents another significant step in Salvatori’s global growth.
The longstanding relationship between Salvatori and Piero Lissoni, a leading figure in the design industry, is marked by deep creative synergy and a shared admiration for craftsmanship and the pursuit of beauty.
“The Salvatori showroom is already a classic destination in London so the redesign is about reflecting its position as a market leader,” says Piero Lissoni. “The reimage maintains its subtle and – paradoxically – Italian understatement that adapts to English style while preserving the strength, power and beauty of its creations.”
The two-storey, 200-square-metre showroom is home to a series of elegant and inspiring sets featuring the brand’s exclusive textures, furniture and accessories, with a focus on its customisable bathroom collections.
The ground floor, spanning 50 square metres, has undergone a complete architectural transformation. Visitors are welcomed by a wall clad in iconic Italian Bianco Carrara marble in the popular Tratti finish which showcases Salvatori’s expertise and heritage in developing innovative, contemporary textures.
Two new walls and a raised floor section create a setting for a revolutionary synergy. On one side is The Small Hours in elegant green Verde Antico marble. Patricia Urquiola’s first bathroom collection for Salvatori was presented during Milan Design Week 2024 and now makes its international debut in London. With thoughtful attention to functionality and colour, The Small Hours captures the atmosphere of dawn, with each piece designed to make the bathroom a place of intimate retreat and reflection in those precious moments before the world awakens.
On the other side is Hito in Bianco Carrara, a bathroom collection with minimalist lines and pure volumes designed by Piero Lissoni in 2023. Like The Small Hours, Hito is highly customisable and adaptable to each individual’s needs, capturing the essence of “person,” as reflected in its Japanese-derived name 人.
A third display showcases the Anima bathtub, designed by New York firm Yabu Pushelberg, here in Silk Georgette® limestone, along with a wall in Patchwork in the same material. Designed by Piero Lissoni, Patchwork is a perfect example of the power of ingenious design and sustainability. Based on a “zero waste” philosophy, production offcuts are repurposed as tiles that can be arranged by designers and clients to create their very own “patchwork” wall, ensuring truly unique designs that don’t come at the cost of the environment.
The basement level is a hybrid environment that blends inspiring showroom displays with a practical workspace where architects, interior designers and clients can experiment with textures and benefit from personalised consultations with the Salvatori team.
The décor features pale tones such as Bianco Carrara, Crema d’Orcia, and Placido Paradiso, providing an elegant backdrop for the enticing displays which include the Punto and Anima bathroom collections by Yabu Pushelberg and the Adda family of modular drawers. Patricia Urquiola’s fresh, original aesthetic is found here as well, with The Small Hours collection this time in Placido Paradiso marble and Coffee Oak.
For more information visit salvatoriofficial.com
