Smeg is proudly announced as the AIDT 2018 major sponsor for our tour to iSalone in Milan which will include three incredible days at Smeg’s showroom and factories in Guastalla, Italy to experience the best of Italian design, style and hospitality.
For more than 60 years, Smeg appliances have been known as tasteful and elegant solutions to the demands of contemporary living. Smeg was founded by the Bertazzoni family who started out as blacksmiths in the late 19th Century but the family soon branched out into cookers with the very first Bertazzoni kitchens shown in Milan in 1906. The Smeg company we know today was formed in 1948 as a response to the economic growth and rapid urbanisation of society which saw a new need for cooking appliances that would revolutionise home living.
The Smeg Group, thanks to a corporate culture which dictates that maximum emphasis be placed on product quality, technology and design, is consequently known worldwide as one of the key representatives of “Made in Italy” standards.
With Smeg, appliances take centre stage in the heart of the home thanks to Smeg’s internal design studio which carries out ongoing research into aesthetics and style, plus Smeg’s support of internationally renowned architects such as Guido Canali, Mario Bellini, the Piano Design studio, Marc Newson and Giancarlo Candeago.
Essential qualities such as durability, safety, flexibility and attractiveness can be seen in all Smeg products. These qualities are backed by stringent testing during the production process together with the research and development carried out by Smeg’s certified laboratories that ensures all Smeg products respond to the demands of contemporary living and incorporate the most advanced technology.
Know-how, creativity and style are qualities that spring from Smeg’s Italian identity and which reflect the company’s passion, inventive elegance, originality and product quality. Smeg appliances are snapshots of true Italian style.
Smeg first came to Australia in 1971 with a range of dishwashers distributed here under the “Dishlex” brand name. In 1986 the Smeg brand was introduced in its own right and exclusively distributed by Omega Appliances. In 2011 the franchise was reinstated into the Smeg Group as a wholly owned subsidiary known as Smeg Australia Pty Ltd.
As the major sponsor of the AIDT 2018 Tour to iSalone, attendees will also have the chance to visit the home of Smeg in the Reggio Emilia region of Italy for a behind the scenes look into the design, planning, production and logistics processes that bring these amazing appliances to life. For more information on the trip, including itinerary and inclusions, visit www.aidt.com.au
For more information about Smeg’s great range of appliances visit www.smeg.com.au
