In a crowded market, your best asset is your brand. Your brand is the easily-recognisable elements that connect your customers with your brand promise and your brand credentials.
And, here’s a quick tip: your logo is not your brand. For some people, this may come as a surprise. When you’re launching a business you usually pay a lot of attention to your logo – and it is a significant part of your brand. But a logo can’t represent your brand on its own.
Your brand should be clearly represented in all your marketing collateral – including your social media posts. Utilising brand templates means you achieve a consistent visual aesthetic through your feed as well as making sure your customer connects with your brand on an emotional level.
If you have been posting on social media without a brand strategy, House of Social has two DIY packs that will ensure you refresh your brand in 2023 and get the year off to a great start.
Designed to be implemented by the business owner or a team member, these packs are crammed full of everything you’ll need to elevate your social media presence this year.
The packs are designed around a set of Canva templates that are created and branded specifically for your business – choose from a 10-pack or 25-pack. The templates are customisable and shared with you and your team so you can use them as an ongoing resource.
In addition, you’ll receive a Mood & Inspiration Board that’s set up and branded specifically for your business. Keep this on hand for when inspiration is low or you feel you need to refocus your efforts.
Plus, you’ll also receive:
- 50 content-ideas
- Monthly content calendar ideas
- Weekly content themes and ideas
- Hashtag strategy
- Social media asset checklist
- Social media cheat sheet
- Digital marketing – getting started
all of which are industry and business-specific.
So, if you feel your feed is a bit tired or chaotic, or you’d like to be more professional in your approach to social media, take advantage of the introductory pricing available now for a limited time. Refresh 10 is valued at $399 +gst and Refresh 25 is valued at $549 +gst.
For more information visit houseofsocial.com.au/services/2023-brand-refresh/
