New Flagship Showroom opening for GRAFF in Chicago
Contemporary art hub and cradle of avant-garde design, Chicago is where the new Graff flagship showroom is located, within the prestigious Merchandise Mart. The exclusive location was, at the time it was inaugurated in 1930, the largest existing building in the world and, for a long time, property of the Kennedy family.
Today the ground floor of the building hosts LuxeHome, the premier boutique for interior design that showcases the most interesting furniture elements at a global level. LuxeHome is, for the general public and for design professionals, a one-stop-shop with the best available products for kitchens, bathrooms, tiles, lighting, furniture, appliances and much more.
“Art of Bath”, a concept exclusively created for Graff by the luxury designer Davide Oppizzi in collaboration with DCube Design and presented at the latest edition of the Salone del Mobile in Milan, is the leitmotif of the flagship showroom. An art gallery, reinterpreted in a contemporary way and perfectly in line with the American company’s aesthetic philosophy: the search for essentiality free of frills. Almost a “nomadic museum” that aims to shift the perception of art in bathroom design worldwide.
Behind the “Art of Bath” project lies the passion of Emanuela Tavolini, European Sales Director and Ziggy Kulig, President and CEO of Graff. The team was inspired by classical and iconic forms of art that originate in the past and are reinterpreted into modern masterpieces. Thanks to a clever fusion with a brand like Graff, the “Art of Bath” was able to gather extensive positive feedback from audiences and the industry trend setters.
All the collections displayed in the new Graff Flagship Showroom stand out for consistency and clear vision. One example of this approach can be found in the new Aqua-Sense and Ametis shower collections which both feature scenic and artistic elements, showing great awareness and understanding of interior design aesthetics.
For more information visit graff-faucets.com
