The Cesar brand of kitchens and furniture has been synonymous for quality and cutting edge design since it started production in Italy in 1970. Many Australians have seen the product at shows such as Eurocucina and as the name has expanded outside of Italy, Cesar has opened it’s first store in Melbourne with owner Adrian Lee of AKL Designer Kitchens creating a brand new showroom in Mordialloc.
Nearly 80 guests were greeted to a beautifully presented grey Ferrari and stunning displays. Cesar President, Mr Dante Cester and Export Manager, Mr Marco Piazza flew in from Italy specifically for the event and have been impressed with how Adrian has approached this new venture. “Adrian has visited us twice in Italy in the last six months and what you see here tonight is testament to his passion for the product and his belief in the diversity and saleability of the Cesar brand here in Australia” said Dante.
Cesar has 900 retailers worldwide and as Adrian said on the evening, once he saw the product offering – there was absolutely no turning back. “For me, my mind immediately said ” this is it”. Our business has continued to grow over the last few years and with the Cesar brand now at the forefront of our offering, we see nothing but a better and stronger business”
AKL had a soft launch of the product at Grand Designs in Melbourne six weeks ago and Adrian said the feedback had been outstanding. “You could tell from the minute the doors opened on the first day, that the product had its place here in Australia. Consumers and trade visitors alike were in awe of the variety and quality of the Cesar product – I knew we had made the right choice”
AKL Designer Kitchens new Victorian showroom is at 37 Boundary Road, Mordialloc or go to www.akldesignerkitchens.com.au
For more information on Cesar visit www.cesar.it