Blum marked the next milestone in the industry – LEGRABOX pure, in their Sydney showroom on Thursday 11th June; welcoming the availability of the new box system and complementary inner dividing system, AMBIA-LINE, into the Australian market.
Austrian fittings manufacturer Blum offered guests an intimate evening to experience the elegance and new innovative features and benefits of LEGRABOX pure and AMBIA-LINE. Guests were presented with an opportunity to get closer to the new product offer and experience the ease of assembly, adjustment, base routing and installation.
Assembly demonstrations continued throughout the night to service the demand from guests. LEGRABOX pure drawers were assembled with ease with the use of the BOXFIX E-L, and installed into a pre-made cabinet to allow guests to see the ease and precision of height, side and tilt adjustment, along with the simple release and removal of LEGRABOX pure drawers. LEGRABOX pure is the new box system from Blum – unprecedented in its level of performance with revolutionary new runner technology, functionality and design.
The new LEGRABOX pure design supports current living trends and a wide range of design options with three finishes and four new side heights available. The elegance of LEGRABOX pure continues throughout kitchen and furniture interiors with the versatile yet compact range of AMBIA-LINE inner dividing frames. LEGRABOX pure and AMBIA-LINE displays highlighted the harmonious style and colours with the additional design possibilities now available.
Appearing alongside this showcase in the Sydney showroom was a range of Blum product and lifestyle displays. Guests admired the broad spectrum of fittings and cabinet solutions offered by Blum to support the market. “The open forum provided Blum with an intimate opportunity to connect with their partners and customers, discussing and demonstrating how they can seamlessly integrate this new milestone into their designs and businesses. Guests showed a new sense of inspiration, confidence and excitement for what lies ahead for their businesses in the coming weeks now the products are available”, states Blum Director, Sales and Marketing David Noakes.
For further information on LEGRABOX pure and AMBIA-LINE, or showroom locations contact your local Blum representative or visit www.blum.com
