ASKO Appliances has announced Adam Liaw as its new brand ambassador.
Adam Liaw is a passionate home cook and winner of the second season of MasterChef Australia in 2010. He is globally inspired: writing cookbooks and doing TV shows on various international kitchens. His latest project is about Scandinavian cooking with the show Destination Flavour Scandinavia, so the link with ASKO is an obvious one.
“We are proud and delighted to have Adam Liaw as ASKO’s Brand Ambassador,” said Črt Prasnikar, Managing Director, ASKO Appliances. “His extensive knowledge of, and love for, cooking are invaluable assets to have on board to showcase the ASKO brand in a competitive market. Adam will be our guiding light in the kitchen.”
ASKO has been designing and manufacturing kitchen appliances for over 50 years. The combination of this experience and Adam’s expertise of the intricacies of food will be the basis for sharing a wealth of cooking knowledge with all current and future ASKO customers.
At the heart of ASKO design is a combination of timelessness, simplicity and functionality. “One of the reasons I’m so excited to be working with ASKO is that it fits so well with the Australian lifestyle,” Adam said. “ASKO has so many great products that have been created to make life in the kitchen easier. I’m definitely a big fan of the Volcano wok burner as it has been designed to help home cooks create perfect Asian dishes.”
Another appliance Adam is excited about is ASKO’s Good Design Award winning cooktop Duo Fusion. Duo Fusion is a unique cooktop in the Australian market combining two energy sources – induction cooking and gas in the one unit.
“I get asked a lot which is better out of induction and gas, and it’s an impossible question because both have their advantages. The Duo Fusion cooktop is perfect because it gives you the speed and control of induction, the versatility of gas, and the best domestic wok burner on the market. I told ASKO I thought it should be called the Trio Fusion!”
Adam will be working with ASKO to create a cookbook and ‘How To’ demonstration videos that will be distributed via his social media networks. “I can’t wait to introduce the rest of Australia to ASKO’s incredible products and have a long working relationship with them,” he said.
See Adam talk about ASKO and EuroCucina here.
For more information visit asko.com.au
