Late last month saw the launch of the Poliform new Sydney showroom – a celebration of modern Italian lifestyle & design.
The showroom has undergone a redesign to its 1100sq metres bringing to life an image of contemporary elegance that sets the Poliform style apart. Well established in Alexandria’s design precinct, Poliform has long been one of the must see showrooms in the area rich with designer brands.
The revamped showroom was officially celebrated on Thursday 28 July 2016 with a night that included special guest, Editor of Belle Magazine, Tanya Buchanan along with many
guests, architects, designers and media clients. Guests enjoyed an elegant evening with an abundance of Italian fare – Campari cocktails, Peroni beers, chauffeured arrivals in Alfa Romeo’s along with traditional Italian antipasti & desserts to enjoy as they explore the new collections.
Divided into dedicated lifestyle spaces the showroom champions great design. The new Kitchen Gallery, with 5 new kitchens, is a place where style and function, architecture and design, emotions and craftsmanship come together perfectly. Whilst the wardrobe and walk in dressing room areas have been redesigned to reveal private spaces that evolve into bold and functional showpieces. The renewed Senzafine and Ubik wardrobe system now present luxurious techno-leathers, glass, sensor lighting and personalised accessories.
Pure design and timeless details infuse every Poliform design showcasing the excellence of materials, finishes as seen across the store. Poliform’s iconic pieces including the Bristol sofa, Concorde table, Ventura collection and Wall System bookcase remain strong, while new additions like Mad Queen & King armchairs by Marcel Wanders or pieces from long standing Poliform collaborator, Jean-Marie Massaud, like the Ipanema bed, chair & armchair and Bristol sideboards were welcomed into the collection.
For more information visit Poliform Sydney: Level 1, 84 O’Riordan Street, Alexandria or Poliform Melbourne: 650 Church Street, Richmond. Visit poliform.com.au
