59th Edition of the Salone del Mobile.Milano: Designing Beauty

Editor Melanie Gardener was lucky enough to fly to Italy last week for the official launch of the 59th Edition of the Salone del Mobile.Milano. The theme this year is “Designing Beauty” which adds the extra term “Beauty” to the show’s Manifesto.

The next edition will take place in Milan from 16-21 June. 2020 marks the world’s debut appearance in the Manifesto reflecting the principal of experimenting with harmony of form, shaping the “right”material and achieving a high degree of sustainability.

Along with a focus on sustainability, the spotlight will again be on Milan, an international city capable of attracting investors and investments from all over the world, and a city that is loved by young people because, besides the art and architecture of the past, the new
is tangible.

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At the official launch Claudio Luti, President Salone del Mobile, had this to say: “The 2020 edition of the Salone del Mobile.Milano will testify to the furniture companies’ ethical and virtuous strategies. What we need now is an ethical approach to design that can bolster the search for solutions that are as sustainable as possible in a global context, and an increasing focus on the demands of the upcoming generations, who are more interested than ever in the intrinsic value of what they purchase for their domestic and work environments.

We will see a lot of companies investing in environmentally-friendly and personal wellness products, and a surge towards a better future, encapsulated by the word “Beauty” which, not surprisingly, has been added to the Salone del Mobile.Milano Manifesto. The constant quest for beauty, meaning an assortment of different factors, will be the key that will allow the Salone del Mobile to strengthen and consolidate its global leadership position over the coming years and to predict the lifestyles of the future.”

Emanuele Orsini, President of Federlegno Arredo Eventi, echoed these sentiments, saying: “The Salone has now become a veritable “institution” and, as such, is the harbinger of a future in which development, innovation and sustainability will work together – promoting Beauty in its widest sense, in a word. I have to say that many businesses within the sector have already embarked upon the path of circular economy, and the figures are there to show for it: 72% have invested in the reuse of recyclable materials, 44% use recycled products, 67% are committed to correct end of life disposal procedures, 49% are into energy saving and 37% to the use of renewable energies”.

Salone del Mobile.Milano 2020 will bring together more than 2,200 exhibitors in total and 600 young designers under 35 as part of SaloneSatellite. The show will incorporate the International Furnishing Accessories Exhibition, Workplace3.0, EuroCucina, FTK (Technology for the Kitchen) and the International Bathroom Exhibition (Salone Bagno).

This year the major difference is the expansion of EuroCucina in an extended exhibitive format – through S.Project – which will underscore the way in which the kitchen is evolving and becoming increasingly incorporated into living rooms.

As always, some 600 young designers will take part in the 23rd SaloneSatellite. This year’s theme is “Designing for our Future Selves” and invites participants to reflect on inclusive design that promotes autonomy, comfort, movement, user-friendliness, interaction and safety for all.

A special event, situated in Palazzo Reale’s Sala delle Cariatidi, will see a monumental site-specific audio-visual installation based on the 10 values set out in the Manifesto. 10 films d’auter by 10 leading Italian filmmakers will be screened. Each filmmaker has taken a word from the Manifesto and interpreted it in their own imitable style, turning it into a short film.

Don’t forget to follow AIDT’s travels to this amazing show via our tour blog, Facebook page and Instagram feed.

For more information visit salonemilano.it/en/