Celebrating wellness and the joy of spending time in the bathroom, VitrA presents the bathroom as an informal living space.
VitrA has developed a new furniture and sanitaryware collection created in collaboration with American designer Terri Pecora. Plural introduces the bathroom as a social hub where people meet and reconnect with themselves, their close friends and family. To signify the sense of warmth and domesticity, Pecora has conceived organic-shaped design elements in neutral colours and wood finishes that can be used in multiple combinations to form a personalised intimate setting.
VitrA also showcases new additions to its latest collections as well as some of its bestselling products from its designer collaborations portfolio. Following the ‘Living Bathroom’ concept, Christoper Pillet’s Memoria range features smart room dividers and seating elements that provide endless opportunities for reinvention to suit varying needs.
Istanbul, designed by Ross Lovegrove and VitrA’s iconic collection, draws inspiration from nature’s organic shapes to create an uplifting experience for private and public bathrooms.
Matteo Thun’s Water Jewels collection is combined with the Frame range for a diverse showcase of bathroom furniture and sanitaryware units. The calming colour palette of the
cupboards and wood finishes bring a homely feel to the bathroom environment.
Finally, Eternity, created by Sebastian Conran, also helps provide wellbeing and greater freedom in defining the user experience. The accessory range includes freestanding pieces that enable the user to tailor a personalised space and enjoy quality time in the bathroom.
VitrA is part of the Eczacıbaşı Group, one of Turkey’s most prominent industrial groups. Founded in 1958, VitrA is Turkey’s leading sanitaryware manufacturer. In recent years VitrA has expanded into international markets and more than 50% of VitrA’s total output is sold outside of Turkey. From 16 production facilities in Turkey, Germany, France and Russia, VitrA produces a full range of bathroom products including over 6 million pieces of sanitaryware, complementary bathroom furniture, baths, brassware and bathroom accessories, which are distributed to over 75 countries on five continents.
For more information visit vitraglobal.com/
