Salone del Mobile.Milano 2022 has come to a close and is being heralded as a successful return to live events in a post-pandemic world.
While numbers were lower than in previous years – 262,608 attendees from 173 countries – it’s important to remember that the normally large contingent from China and Russia were unable to attend.
2175 exhibitors displayed their designs and products with 27% of them coming from abroad, and including 600 young designers under 35 years of age in the SaloneSatellite section. More than 3500 accredited journalists from around the world attended.
“We close this 60th edition of the Salone del Mobile.Milano with great satisfaction and profound emotion for having achieved, and exceeded, the goals we had set ourselves. The attendance of visitors is an outstanding result, which we have worked so hard to attain. This edition was truly of the highest quality, international and in the service of the design community. I wish to thank everyone for their commitment: the companies that came back into the game, the organisers, the fitters and the designers who, all together, believed in the event,” commented Maria Porro, President of the Salone del Mobile.Milano.
“We have invested in quality and we have shown our desire to always go one better, continuing to produce innovation and telling the stories of our companies and our products. We are a driving force that has revitalised the city, with which we always have a very close relationship.
This year, the concern for the sustainable component on the level of both the organisation and management of the event, and in research and the proposal of value and concrete and feasible solutions – presented by “Design with Nature”, SaloneSatellite and many exhibitors – have made the Salone an international stage for business ideas and technological solutions capable of protecting the environment, improving housing and ensuring the most efficient use of resources, in line with the United Nations’ Sustainable Development Goals.
To inform and involve, the plan to engage with the Salone del Mobile’s international community covered all the touch points of the platform: website, newsletter, app, push and social networks (Instagram, Facebook, LinkedIn, Twitter, Pinterest, YouTube). The results achieved by the digital platform during the days of the event, supported by an activation plan begun in the weeks leading up to the Salone and supported by a daily planning of scheduled content, have proved highly positive.
Recognition of the importance of the Salone del Mobile.Milano as the economic driving force of the country has also come from the presence of many government and institutional authorities. The concrete support provided by Agenzia ICE and Simest and confirms the event’s international value, while the support of the Lombardy Region certifies its centrality to our chain of production. Also important is the close collaboration with Fiera Milano, which assisted in the development of the event.
Design with Nature enjoyed great public success and has also received critical acclaim from the many designers, architects and journalists who visited it. They appreciated its clear and direct account of how, in the near future, we will have to be able to combine knowledge, skills and technologies in a new generation of materials and design. The public program won similar plaudits with illustrious voices (including architects, innovators and visionaries), with all the talks being sold out.
This is a sign that the desire to come together and discuss the fundamental issues of design and its social and environmental value is more alive than ever.
The next Salone del Mobile.Milano event will be held in April 2023. The 2024 edition will also be held in April and will include EuroCucina, FTK and SaloneBagno.
For more information visit salonemilano.it/en
