The new Linea Light Group showroom in Milan is a blend of lighting design, technology and innovation. Located in the heart of the city, the 300sqm showroom showcases the perfect combination of aesthetics, technology and functionality.
The LIGHT HUB is a space dedicated to the discovery and experience of Linea Light Group and Stilnovo products.
Linea Light Group, the Treviso-based company founded in 1976 and a pioneer in LED technology, acquired Stilnovo – the historical Italian lighting brand founded in Milan in 1946 – in 2019. This added an important component to the strategic relaunch of the company’s decorative product offering.
The showroom is laid out to create a unique sensory experience where architecture and design merge to inspire unforgettable emotions. The result of a major renovation project curated by Studio Giuseppe Tortato Architetti, the showroom spans three levels, each one carefully designed to captivate and inspire.
Two iconic staircases lie at the heart of the project: a white steel sculpture elegantly graces the entrance, while a second staircase leads to the nerve centre of the showroom, where light can be touched, experienced first-hand and experimented with. Among the highlights is a long red metal table that welcomes visitors with an invitation to creativity, becoming a meeting point for designers and customers.
The showroom is divided into two main areas. One more “emotional” part, dedicated to Stilnovo, celebrates decorative and designer lighting with striking settings that captivate and inspire. The other more “technical” one, dedicated specifically to the i-LèD range by Linea Light Group, highlights the precision and quality of professional lighting, offering visitors the possibility to explore and touch cutting-edge solutions first-hand.
The ground floor also houses the Meeting Dark, a multi-functional room, that can be used both for displaying products and as a conference room. This space can also be transformed into an event room for thirty people.
The Systems & Outdoor Area is in the basement, a space dedicated entirely to technical experimentation and project consultancy. It is the ideal setting for providing support for designers, architects and lighting designers, to test and install the products, with a direct and innovative hands-on approach to the world of lighting.
The area has been deliberately designed to resemble a workshop, with walls fitted with aluminium peg boards that hold the accessories and modules for the indoor systems: INK, NODE and Modus. The system modules are showcased at eye-level, allowing them to be directly swapped with those in the racks, offering visitors the opportunity to easily test and customise the systems.
At the back, the outdoor solutions are located in two niches in the wall: the linear solution, Xenia Blade Inground, is displayed in the first niche, blending seamlessly into the architecture and bathing the intrados with an elegant light, while the Orma uplight, embedded in the ground, and the Portik ceiling light, installed at the top of the recess, are located in the second niche.
The vault is also on the same floor, an area with a futuristic design, which turns the LIGHT HUB into a genuine testing lab. The space is surrounded by custom-built cabinets with several safes resembling a real vault that contain pre-wired, ready-to-use equipment, ideal for testing or brought directly to the installation site as mock-ups.
The first floor of the hub houses Linea Light Milan’s operational office, a functional, modern space where part of the company’s team works. Even though it is a workspace, it has been designed to maintain a balance between design and technology, thus reflecting the company’s identity.
The LIGHT HUB experience is not limited to simply showcasing products: every area of the LIGHT HUB is fitted with advanced technologies, such as the TWIL control system to create custom lighting scenarios. This makes the showroom a go-to destination for anyone seeking innovative, designer solutions in the lighting industry.
Linea Light Group “LIGHT HUB” showroom is located at Via Giovanni Boccaccio 15/A, Milan.
For more information visit linealight.com/en
